A self-initiated spec ad for President Beer, filmed during a trip with friends, which gained significant attention and went viral after being reposted by the brand on their social channels.
The aim was to create a captivating and authentic ad for President Beer that resonated with audiences and showcased the brand’s appeal in a fun and engaging way. By capturing the genuine enjoyment of friends sharing a beer, the ad sought to highlight the essence of President Beer as the perfect companion for memorable moments.
The President Beer Spec Ad was an immediate success. After being reposted on President Beer’s social channels, the ad quickly went viral, capturing the attention of a wide audience. The authentic and relatable content resonated deeply with viewers, significantly boosting the brand’s online engagement and visibility. The viral moment created a positive association with President Beer, demonstrating the power of genuine, user-generated content in enhancing brand perception and appeal.
