We created an uncommissioned Nike spec ad to demonstrate our concept-to-execution skills and capture the brand's spirit. With a limited budget, we aimed to craft a compelling sports narrative that could help us win future business.
In this self-initiated Nike ad project, we sought to prove our creative capabilities by delivering a powerful commercial from start to finish with a budget of under two thousand dollars.
Though Nike did not directly commission us, we used our skills in concepting, storyboarding, voiceover, cinematography, and post-production to create a high-quality commercial that captures the spirit of inclusivity and unity in sports. Our production team of just three managed every detail, including gathering a cast of fifty to portray diverse individuals united by their love of basketball.
The authenticity of our storytelling and compelling message struck a chord with our demographic, leading over 150 unique individuals to repost the ad on their social media channels, where it generated significant engagement. The project's success exemplifies our talent for producing viral, targeted content that resonates deeply and aligns with brand values. Ultimately, this project underscores our readiness to handle challenging briefs while maximizing creativity and impact.
