We partnered with Google to provide comprehensive cinematography, photography, and production services for their Google NRF Weekend twenty twenty-three event, capturing the cutting-edge technology showcased at their booth and the exclusive after-party unveiling.
In collaboration with Google, we provided full-service event capture for Google NRF Weekend twenty twenty-three. Working closely with their event planning agency, Astound, we meticulously coordinated the pre-production, production, and post-production processes to capture every critical moment.
In the pre-production phase, we aligned with Astound to understand Google's goals for showcasing their latest retail technologies. We clarified the message, "Let's Meet Tomorrow, Today," which emphasized how Google's tech solutions empower retail businesses to adapt and thrive. Our preparations ensured that we had the right approach to cinematography and photography to tell this story effectively.
During production, we filmed over two days at the NRF conference center, focusing on the Google booth's innovations. We highlighted interactions between retail businesses and Google's technology, from Pixel devices and AI solutions to hardware for efficient inventory management. By capturing these moments, we illustrated how Google's retail tech can enhance operations and customer engagement.
The after-party at Google's headquarters store provided another opportunity to showcase their cutting-edge advancements, including the unveiling of their new Pixel device. We captured the excitement and energy of the evening through high-quality video and photography, ensuring Google had vivid visual content to share internally and on social media.
In post-production, we crafted this content to align with Google's message, creating an impactful visual narrative that connected with their retail customers and reinforced their role as an innovative partner for future-facing tech solutions.
