For Grayscale's Bitcoin Trust, we created a unique, immersive 3D animated campaign using Cinema 4D and Redshift. The goal was to differentiate Grayscale's product as the largest Bitcoin ETF, emphasizing tangible investing and strengthening Grayscale's position in the market.
After winning a landmark lawsuit against the SEC, Grayscale set out to capture investor attention by promoting the newly approved Grayscale Bitcoin Trust (GBTC) ETF. Facing stiff competition from other approved ETF issuers like BlackRock, Fidelity, and Bitwise, Grayscale wanted to create a campaign that made Bitcoin investing tangible.
In addition to leading the creative concepting and strategy phases, our team played a crucial role in the production process. While Elephant handled the initial rendering with Cinema 4D, we refined the visual details, adjusting colors to match Grayscale's brand and adding 3D assets to make the keyboard look realistic. Our team ensured that every visual aspect aligned with Grayscale's vision and coordinated the trafficking of assets, working closely with linear TV, CTV, and pre-roll vendors. By understanding their specific technical requirements, we ensured the seamless delivery of perfectly rendered ads across platforms.
Furthermore, we managed the voiceover recording and music production. We auditioned fifteen voiceover artists before selecting the perfect fit and recording raw vocals with a sound engineer, followed by mixing and mastering. Our team collaborated with music producers to create custom music that Grayscale owns in perpetuity, adding another unique layer to the ad. Ultimately, we handled every sound aspect, from concepting and copywriting to production, engineering, recording, mixing, mastering, and music production, creating a completely unique and cohesive ad.
