Grayscale, the largest cryptocurrency asset manager globally, sought to create a commercial that reassured investors they were not alone in the sometimes uncertain world of crypto. We concepted and produced “Don’t Go At It Alone,” emphasizing the power of investing as a group.
Grayscale, the world's largest cryptocurrency asset manager, recognized the challenges and uncertainties that investors face in navigating the rapidly evolving crypto market. To empower investors and foster a sense of collective confidence, Grayscale envisioned a commercial that emphasized the reassuring message, "Don't Go At It Alone."
Our team brought this vision to life by concepting a series of evocative scenes or "silhouettes," portraying different groups of people investing together and offering mutual support. Our expertise in ideation and storytelling played a key role in shaping the silhouettes and crafting the compelling copy. Collaborating closely with the production company, we meticulously managed the details of the four- to five-day shoot in Mexico City, ensuring seamless coordination between wardrobe, angles, execution, and action.
Every aspect, from casting to the execution of scenes, was thoughtfully curated to convey the message of unity and trust. Our team ensured that the actors perfectly embodied the spirit of collaboration, making the final commercial a compelling invitation for investors to rely on Grayscale's expertise as they navigate the crypto market together.
