A nationwide airport ad campaign for Grayscale Investments, targeting travelers across 25 major airports to amplify brand awareness and promote Grayscale's tagline "Crypto investing begins here"
The aim was to create a dominant presence for Grayscale Investments at major airports nationwide, ensuring exclusivity and maximizing visibility among travelers. The campaign sought to continue the surround sound amplification of Grayscale’s brand and its products.
We designed a visually captivating campaign using AI-generated background images created with Midjourney. These eye-catching yet simple visuals served as the base for the ad content. The campaign was rolled out across 25 major airports, including JFK, LGA, EWR, LAX, and MIA, ensuring Grayscale's exclusive presence. The ad placements were strategically chosen to maximize exposure and engagement, positioning Grayscale as the go-to expert for crypto investing.
The Airport Ads Domination Campaign successfully established Grayscale's exclusive presence at 25 major airports, significantly increasing brand visibility among travelers. The unique and visually appealing AI-generated backgrounds captured the attention of a diverse audience, reinforcing Grayscale's position as a leader in the cryptocurrency space. The exclusivity of the campaign ensured that Grayscale stood out from its competitors, driving higher engagement and interest in their products and expertise.
